Resolution-making is core to those in the 18-29 range, as 53% are in a goal-oriented state of mind.

However, don’t discount the older demographics: one in three in the 30-39 and 50-54 segments will also be resolution makers. If your business sells to these audiences, the time is ripe to capture these customers with unique products and promotions.

Almost half of the resolution makers will go it alone, so focus your marketing language on the individual. If your product is family-oriented, messaging via group themes may also resonate.

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