Brand Acumen - Tech Research Online https://techresearchonline.com/author/brand/ Knowledge Base for IT Pros Tue, 18 Jul 2023 13:56:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.4 https://techresearchonline.com/wp-content/uploads/2019/09/full-black-d_favicon-70-70.png Brand Acumen - Tech Research Online https://techresearchonline.com/author/brand/ 32 32 Name Ideation Drives Product Innovation https://techresearchonline.com/whitepapers/information-technology-whitepapers/name-ideation-drives-product-innovation/ https://techresearchonline.com/whitepapers/information-technology-whitepapers/name-ideation-drives-product-innovation/#respond Tue, 20 Jun 2023 08:57:14 +0000 https://techresearchonline.com/?p=401012 When reviewing this presentation, our objective is to identify beer brands and supporting nomenclature systems which align with the respective category designations. Within the category, you will find six favored brand identities with several descriptors each. Intra-category, these descriptors can be interchanged to be used with brands that they do not reside under. We may also consider Out of Category descriptors which may function well in several different dimensions. Our goal is to create nomenclature systems which maintain continuity with the messaging and positioning strategy   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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]]> When reviewing this presentation, our objective is to identify beer brands and supporting nomenclature systems which align with the respective category designations. Within the category, you will find six favored brand identities with several descriptors each.
Intra-category, these descriptors can be interchanged to be used with brands that they do not reside under. We may also consider Out of Category descriptors which may function well in several different dimensions. Our goal is to create nomenclature systems which maintain continuity with the messaging and positioning strategy

 

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]]> https://techresearchonline.com/whitepapers/information-technology-whitepapers/name-ideation-drives-product-innovation/feed/ 0 Best Practices for Using Research and Analytics to Quantify Newly Created Names https://techresearchonline.com/whitepapers/information-technology-whitepapers/best-practices-for-using-research-and-analytics-to-quantify-newly-created-names/ https://techresearchonline.com/whitepapers/information-technology-whitepapers/best-practices-for-using-research-and-analytics-to-quantify-newly-created-names/#respond Tue, 20 Jun 2023 08:47:00 +0000 https://techresearchonline.com/?p=401008 As an objective, it was expressed to us that above all, the name must be simple. With the opportunity to create a fresh, new, and revolutionary brand within the category, embracing better futures and the far horizon, the new entity is unhindered by the legacy of the 3 companies.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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]]> As an objective, it was expressed to us that above all, the name must be simple. With the opportunity to create a fresh, new, and revolutionary brand within the category, embracing better futures and the far horizon, the new entity is unhindered by the legacy of the 3 companies.

 

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]]> https://techresearchonline.com/whitepapers/information-technology-whitepapers/best-practices-for-using-research-and-analytics-to-quantify-newly-created-names/feed/ 0 The Case for Naming Sooner Rather Than Late https://techresearchonline.com/whitepapers/fintech-whitepapers/the-case-for-naming-sooner-rather-than-late/ https://techresearchonline.com/whitepapers/fintech-whitepapers/the-case-for-naming-sooner-rather-than-late/#respond Tue, 20 Jun 2023 08:38:42 +0000 https://techresearchonline.com/?p=401004 Drug companies are developing trademarks for new products at an earlier stage of development in an effort to entrench a brand in the minds of HCPs, BioJournalists, Potential Patients, Affinity Proponents, Academia and the Financial Community. The overwhelming majority of the professionals surveyed in the study stated that they develop generic and trademark names, 91% and 87% respectively, before or during Phase II of clinical trials. The outcome of the study recommends seeking a trademark early — even during Phase I — as trademark searches have a low success rate. This fast movement is even more important for compounds with Expedited FDA Review Programs, Oncology, Orphan Drug, Cell and Gene Therapy Submissions.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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]]> Drug companies are developing trademarks for new products at an earlier stage of development in an effort to entrench a brand in the minds of HCPs, BioJournalists, Potential Patients, Affinity Proponents, Academia and the Financial Community. The overwhelming majority of the professionals surveyed in the study stated that they develop generic and trademark names, 91% and 87% respectively, before or during Phase II of clinical trials.
The outcome of the study recommends seeking a trademark early — even during Phase I — as trademark searches have a low success rate. This fast movement is even more important for compounds with Expedited FDA Review Programs, Oncology, Orphan Drug, Cell and Gene Therapy Submissions.

 

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