The confirmation comes directly from a TikTok spokesperson who stated that the discounts will start at 8 PM on November 23rd. Furthermore, the discounts for Cyber Monday will run from 28th to 30th November.

Owned by Beijing-based ByteDance Ltd., TikTok was initially known for shorts and viral videos. However, it has also established its store named TikTok Shop in the US last week. Through this marketplace, it is offering to hold and ship products from sellers using its own fulfillment centers. TikTok has also kept its target users in mind with an affiliate program. Through that program, content creators can promote products through their videos for a commission.

The company aims to ship products worth $20 billion worldwide this year, and the holiday sale will be a catalyst. As US citizens alone spent more than $20 billion online during Black Friday and Cyber Monday last year.

TikTok Shop is also making itself accessible to more people by selling cheaper products made in China. The company also provides free shipping and 20% off coupons to consumers ahead of the designated tab. TikTok Shop is also making an effort user-friendly with prices displayed front and center in large font with highlighted discounts. For the recommendations, the Shop tab opens with a section called ‘Today’s Deals.’ Few selected users can also tag these products in their posts to redirect users to that product’s page.

A TikTok spokesperson said last week, “There are over 200,000 verified US merchants on TikTok Shop selling legitimate products, including over 150,000 beauty products that have been validated through our process and represent some of the biggest names in the beauty business.”

TikTok is also holding a training session with dealers selling through their marketplace. It will be notable to see if these deals will give the consumers the shopping rush they enjoy from shopping on Black Fridays and Cyber Mondays through Amazon and Walmart. Also, in this competitive scenario, will Tiktok reach its $20 Billion US sales or will it just stay as an expectation? Let us know how you feel in the comments below.

TikTok already faces its ban in the city of New York from 2020. It also got banned in cities like New Jersey, Ohio, Texas, and Georgia.

The Platform got banned from government devices in December 2022, by the U.S. House of Representatives. Earlier this year, there was forced pressure on TikTok from the Biden administration to part ways with its Chinese ownership.

Shou Zi Chew, the CEO of TikTok, was interrogated by senators for five hours during a congressional hearing in March amid worries that China would use the app to jeopardize national security. TikTok differs from other significant social media firms headquartered in the United States since it is owned by Chinese tech behemoth ByteDance. Chew said, “Let me state this clearly: ByteDance is not an agent of China or any other country.”

A law banning TikTok in Montana was signed by Governor Greg Gianforte in May, and it will go into force in 2024. Contrary to earlier state-level measures, the restriction would also affect the popular app’s accessibility to non-government-issued smartphones.

The prohibitions in the US and other countries mention general security worries about ByteDance. Although there hasn’t been any proof to date, Beijing might still threaten to use the hugely popular social platform for spying.

China has a prolonged history to influence the decision of companies operating in the country. The sole reason is the government buys majority stakes in private companies to influence and overturn any decision taken against their will.

Banning TikTok from some parts to banning it in the country was first initiated by the Indian Government in the covid era. The ban was an effect of the security threats reason. The platform was allegedly storing user data and passing it to the Chinese government without users knowing it. Hence the Indian government banned TikTok and many other Chinese apps in the Covid Era.

TikTok has grown immensely as a social media platform. Advertisers are switching to TikTok over other mediums because of high user engagement and customer preference. Also, TikTok is planning to launch an e-commerce app soon. But, if the platform doesn’t sort out its security concerns, it would be very difficult to stay in the market for long!