Snapchat is getting ready to venture into the world of generative AI technologies. This news comes following Snapchat’s introduction of its chatbot ‘My AI’ earlier this year. The ‘My AI’ chatbot can provide visual responses with Images in addition to text. Indicating that Snapchat’s AI can be the next big thing for Social Media Platforms.

Snapchat is now experimenting with AI images with its next generative AI tool named ‘Dreams’. But soon, those photographs might include you and your friends in imaginative surroundings.

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The company says that with this move they want to help future candidates deal with common political campaigns barriers. They will do this by providing them with resources, information, and encouragement. 

The Run for Office Mini is a miniature application set and runs within Snapchat. It allows Snapchat users to explore important issues and find information about political offices near them.

The company will also help them connect to candidate recruitment organizations, including New Politics, Run for Something, Run GenZ, and the LGBTQ Victory Institute. These organizations will be able to provide them with training and resources to prepare for a campaign. 

The Snapchat tool has a portal based on BallotReady’s API. This allows users to find issues that are important to them and includes information on upcoming elections on the state, federal, and local levels. 

Once the user selects the issue, the app surfaces potential fitting roles and a campaign dashboard, This will show users what steps they need to take to get on a ballot, including signature requirements and filing deadlines. 

Moreover, they’ll be able to share stickers within the app from the portal to “campaign” and share their candidacy with their Snapchat friends. They can also “nominate” friends who they think have the potential to be future leaders and encourage them to run. 

Previously, in 2018, the company added voter registration within its app, and in 2020, the company introduced in-app features including a voter guide and checklist. 

In 2020, the company claimed that with its efforts they helped more than 1.2 million users register to vote and half of those were first-time voters. Also, the in-app voter education tools were estimated used by more than 30 million Snapchat users.  

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Run for Office Tool builds on the work Snap did in a partnership with the Center for Information & Research on Civic Learning and Engagement (CIRCLE) at Tufts University’s Tisch College.  

“We hope to launch the ‘Run for Office’ mini changes the idea of who can be in office — that no matter who you are, where you come from, that you can make a difference in your local community by running for office based on the issues they care most about,” said Sofia Gross, Snap’s head of policy partnerships and social impact. 

Snapchat believes that they have an important and long-term role to play in encouraging the next-gen leaders to run for office.  

She further added, “We want to help shape a more reflective and equitable democracy for all Americans, and that includes the Snapchat Generation — we can’t wait to see all they will do.” 

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To date, they have raised a mere amount of $6 million. Some of its investors include American Express Ventures, Group 11, and Flint Capital. In total, the company employs 35 people and all of them will be integrated into Snap after the acquisition.  

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Dr. Alan Bekker and Einav Itamar founded Voca.ai in 2017 along with a serial entrepreneur who was among the founders of Corrigan. The company has already participated in several programs with financial giants Citi and Mastercard.  

In the third quarter of 2020, Snap’s reports have been favourable with the company stating it had 249 million active daily users and an increase of 11 million users from the last. Besides, their quarterly revenues have also stood at $679 million.   

In 2016, the company acquired Israel-based Cimagine Media, which developed an augmented reality system. Since then, they have operated a development center.  

Voca.ai, on the other hand, has developed technology that seeks to change the call center with the help of AI. For that, they have ingrained inside the Voca Agents the capabilities of human agents with its the latest developments for improved communication.  

 Last October, following the American Express investment, in an interview with Calcalist, Voca.ai’s CEO Einav Itamar said: “More and more enterprises are using virtual agents in their call centers and while people have become more open to interacting with AI, ultimately they want to feel like they’re talking to someone who understands their needs.”  

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