Stewart Butterfield, CEO of Slack, sees Clips as a way to communicate with colleagues during times when a meeting isn’t required. Instead, Clip offers its users an option to know what’s going on in a brief video.  

“Clips are a way to record yourself on your screen. And the idea is that a lot of the meetings shouldn’t require us to be together in real-time,” Butterfield said, at yesterday’s Dreamforce press event. 

The CEO added that these short videos provide more value as you will still understand every point that would have been discussing in a meeting without actually attending it. Besides, the video tool also creates activity for archival purposes via an audit trail. 

“It’s easily shareable with people who weren’t in attendance, but [still] get the update. It’s available in the archive, so you can go back and find the answers to questions you have or trace back the roots of a decision,” he said.  

The company first introduced this idea in October last year, and then announced a customer beta version in March this year, at this point the company hadn’t even named it. 

Butterfield admitted that this tool will force many people to rethink how they work, but he believes that eventually, people will shift towards a more valuable proposition. This is because the tool will free up their employees to meet less and work more. This will drive organizations by trying to incorporate it into their work culture. 

Stack has announced 16 integrations with Salesforce spanning their entire platform including the deal room and swarms, the customer support incident response. They have also included other Salesforce product family tools including Tableau, Mulesoft, and integrations for banking, philanthropy, and life sciences. 

Salesforce bought Slack last year in a deal worth $28 billion. The company continues to build on the platform and product roadmap prior to the acquisition, to build and integrate across the Salesforce platform. 

Read Also: Allganize Launches New AI Solution to Automates Business Workflows

The post Slack Announces 16 Salesforce Integration for Clips Video Tool appeared first on Tech Research Online.

Ever wondered how companies like Apple, Google, Microsoft, and Amazon grew into giants?

What do you think is common in all their success stories?

If you are guessing that they all started in a garage! I am sorry but that’s the wrong answer.

Well, what sets them apart from other companies is their ability to combine marketing and technology.

Marketing has becomes the backbone of companies. You can literally put companies into two groups one with amazing marketing and others who lack in that area.

If you are confused as to where your marketing goals and strategy are lacking continue reading. We are going to give you a little overview of MarTech i.e. Marketing and Technology and help you upgrade your marketing strategy.

So, open your brain both right and justify to creatively think and critically analyze some amazing MarTech tool solution and features.

Martech is much more than just a platform. If you are crafting a marketing strategy or even starting a new business and want success then MarTech is your go-to.

Today, businesses are dealing with Martech one way or the other due to the increasing adoption of digital communication globally. MarTech helps bridge the gap between them for a steady pace between the expectations of a customer and the marketers.

But, you don’t need to have it or use it because everyone is using it. Before going for a MarTech stack just take a moment and sit down with your teams, discuss your need, current, and future requirement, and then list out what you want.

Now, there is one more thing, one of the most common mistakes I have seen is people sometimes get confused between Martech & Adtech. While they both are a bit similar there is only a fragile line separating them.

For instance, AdTech, the advertising technology is meant to help the advertisers as well as the ad agencies to create, run, and measure online advertising campaigns across platforms. On the other hand, Martech allows users to run and manage online marketing campaigns on different platforms.

A 2019 research has revealed that 57% of the world’s population spends approximately 6.5 hours online every day.

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Companies leverage the suite of these tools for enhancing marketing processes, which is known as the MarTech Stack.

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List of Martech Tool

#1. Google AdWords

There is only one key to scale your business that is you need to reach out to new customers. And, the easiest way marketers opt to reach out is through advertising.

Advertising has become inseparable with marketing and Google AdWords is my personal favorite. Today, despite Facebook’s massive growth, Google AdWords remains the most widely used advertising platform in the world.

In fact, for most entry-level digital marketing professionals getting certified in AdWords is seen as a necessity.

AdWords packs a punch in the form of intent and intent is next to customer acquisition.

I have seen marketers rushing to advertise on Facebook, but what they fail to realize is that their people don’t want to see ads or find products. Instead, they want to engage with family, friends, and many are watch some funny videos.

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On the contrary, AdWords helps you see what people are actively searching via keywords to find solutions to their problems. So, you can skip the funnel process and start selling.

Google’s AdWords packs reach. Google handles over 40,000 searches every second and over 3.5 billion each day. This tool can help you advertise on YouTube which has 1.5 billion monthly active users.

In terms of support, you have access to dedicated account managers that will help run and optimize your campaigns.

Additionally, its dashboard is extremely easy to use with a diverse demographic targeting and custom audiences.

In the past few years, AdWords has become the king of PPC advertising and even in the coming time, it will continue to dominate its user base.

#2. HubSpot

If you are a marker, it is highly likely that you have already heard of HubSpot.

HubSpot is a marketing suite that can help your marketing tool with content management, data, analytics, customer support, social media, and advertising.

It is designed with the inbound marketing methodology with the purpose to provide marketers with essential tools and insights to boost conversions.

HubSpot has an ever-evolving landscape. For instance, now they offer a pop-up and chatbot features that can be added to any website. This can be very helpful in improving and streamlining the customer experience.

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We all know how important it is to have proper internal and external communication. Today, streamlining communication has become another problem faced by marketers.

HubSpot offers to solve this problem by integrating and collaborating with other third-party tools enabling teams to improve communication. Some great examples of such tools include Slack and G Suite.

It can also be integrated with hundreds of other third-party apps allowing marketers to easily expand their MarTech ecosystems.

#3. WordPress and Elementor

You’re going to need a website. Chances are, you’ll want to go with WordPress, and justifiably so. The world’s most popular CMS enables users to create the most comprehensive and dynamic possible. But if you can’t code, operating a WordPress website (far less creating one) is going to prove virtually impossible.

That’s where Elementor proves its weight in gold. Used by more than 7% of all the world’s websites, Elementor empowers marketers to create a stunning, converting WordPress site without having to write a single line of code.

You can choose from a large variety of responsive templates to fit your business’s every need, and easily customize content and design. Customs forms and stunning popups are additional features Elementor users can leverage to increase sales. It gets better, though. You can now rely one Elmentor to host your website as well!

With Elementor Cloud Website, web creators can craft a stunning, comprehensive website that will be hosted using best-in-class WordPress hosting starting at $99 per year.

#4. Salesforce

We all know the importance of managing customer relations. It is the key to growing your business. Also, studies say that it’s five times less expensive to keep an existing customer than to sell to a new one.

But, it is also important to know that just because someone bought from you once doesn’t mean that they’ll stick around forever. For every marketer, upselling and reselling to existing customers presents a big challenge.

For a successful resell and upsell you need to manage and nurture the customer relationship.

Salesforce is an amazing tool that recently topped Fortune’s list of 100 best companies in 2018. It’s one of the most customizable CRMs that has been battle-tested.

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With its AppExchange, it offers integrations for just about every use case. For instance, you can find, locate, and utilize different applications such as WordPress.

Another amazing aspect of this tool is its dashboards which are full of comprehensive data that can help you to build customers.

Salesforce is the best in businesses that comes to customer relationship management.

#5. Hootsuite

Today, everyone is on social media. This also means that it is the platform where you can reach out to maximum potential customers.

Now, if you are a market you already know this. Social media is every marketer’s best friend.

In 2020, it is estimated that there are around 3.6 billion people were using social media worldwide. This number is projected to increase to almost 4.41 billion in 2025.

This presents a huge opportunity for marketers to reach out the new customers with multi-channel strategies. While social media might seem lucrative, managing it might turn out to be a nightmare for marketing teams.

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Handling social media is a full-time job. You need consistently post and engage by liking and commenting which is just a small part.

To make it all a little easier, smart marketers can leverage platforms like Hootsuite. If you want to make the best out of your social media, Hootsuite is a necessity as it can help manage your social media presence.

For instance, the function of Facebook Advertising is primarily to speak to your customers, Hootsuite can help you listen and engage.

Another problem that you might face in the long run is managing multiple channels at the same time which can be very very difficult.

But, Hootsuite solves that problem too by managing all your social channels in one place. It provides a unique and interactive dashboard where your team can easily monitor unlimited streams of all the social media channels.

Here, you will also have the option to schedule, optimize, and interact with consumers in minutes.

The dashboard also integrates analytics which can help pull-up reports for your marketing and sales teams.

Hootsuite solves the problems of every marketer by integrating and providing the full range of social media tools in one.

#6. Marketo

Today, with so many channels and platforms marketers need a great automation tool to thrive.

In fact, 91% of companies that use marketing automation find it to be an integral piece of marketing strategy.

Marketo is one of the best automation tools you can find out there. It’s designed for marketers, especially if you are into B2B and want to get an idea of how your prospects are interacting with your channels

Marketo is a necessity for any team that is running multiple channels for customer acquisition. The platform is built on the same core platform like Salesforce.

The tools have an easy-to-use modular system that features automation, real-time personalization, consumer engagement marketing, and management.

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This means you have the flexibility to customize everything for your specific business needs.

The most amazing thing is that the platform allows you to clone entire programs so you don’t have to create new ones such as landing pages and email marketing.

It also uses advanced reporting for detailed customer analytics which helps compare across channels.

Also, Marketo has the ability to integrate with just about any other MarTech tool.

Marketo is designed especially for a team that attacks multiple channels and needs heavy equipment.

#7. Slack

Communication and collaboration across teams and departments are the foundation of any business. The benefits of both are tested and approved by many pieces of research.

HubSpot says the more aligned your sales and marketing team is, the better overall growth you’ll achieve.

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Slack helps you streamline your overall communication with all of your team in one place. With Slack, you can message individuals directly or create a group or create channels for topical and organized conversations.

They also offer integrations with almost all tools out there, including Trello, GitHub, Google Drive, Dropbox, Heroku, and countless other MarTech tools. The list doesn’t end.

Slack can help you keep team communication stays fluid.

Conclusion:

In this blog, we have tried to give you some of the best MarTech tools solution, and features for acing your marketing.

However, remember that even the best MarTech tools might not able to give you results if you don’t streamline your marketing process.

So, before choosing a tool, make sure you have a marketing strategy. Then you can choose a tool that can fulfill the needs of your marketing strategy.

Lastly, these are so many other and cheaper alternatives for these tools. If you don’t have the budget, take a deep breath, and do your research, you will definitely find one as per your needs.

Author Bio:

The post 7 Best Martech Tool Stack for Fruitful Result appeared first on Tech Research Online.

But before that, you must have wondered what digital marketing apps are. These are apps that marketers use to reduce to market their business massively with less effort and communicate effectively as well.

Most marketing apps allow you to schedule your posts and even have autoresponders for your social media pages. If you are looking for tips on how to make a marketing strategy, consider using marketing apps. Since some of these apps have premium plans, you can use secure payment methods with your mobile phone.

Here are some breathtaking marketing apps to turn your marketing struggles into a gentle wind.

#1. Wunderlist

Have you thought about organizing your daily tasks on a digital storage space? Putting down your ideas helps you to stay more organized. You don’t have to write them down anymore on a piece of paper that might get lost.

Wunderlist is all you need, and the best thing is that you can access it anytime, anywhere, so long as you have a device. You can create lists an also share them with your colleagues at work. It is one of the best marketing apps online, which you can see when someone marks a task they have completed.

This is a mobile app that you can always update. Get ready to assign tasks to team members, set deadlines, and track what you have accomplished.

#2. Hootsuite

Do you have several social media accounts for marketing your business? Being consistent in posting on them often can be tricky? But why should you struggle when you can use the marketing apps service?

Hootsuite is one of those apps that you can utilize. Being a versatile app for marketing, you can use it on Instagram, Facebook, Youtube, LinkedIn, and Twitter. The best thing is that it has a free plan and a premium one as well.

With a free plan, you can manage up to three social media accounts and schedule a maximum of 30 posts. This gives you a chance to plan at every level. You can pay to start from $25 per month, add your teammates, manage multiple accounts, and schedule posts.

If you are observing a marketing strategy budget, you might want to start with the free plan before purchasing the premium version.

#3. Buffer

If you are looking for another social media marketing app for scheduling posts, you might love Buffer. Buffer is also among the mobile marketing apps that you can use to schedule more than one account on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Buffer is crucial because it helps you keep an eye on your posts. You can find out how they performed to know whether you are marketing the right way. Just like Hootsuite, this app also has free subscriptions and premium ones that you should purchase.

Their packages start from as low as $15 per month. There are other plans like $99 for Small Business and $199 if you have a medium business. If you own large businesses, you must pay $399.

Should you have an IOS app, you can schedule and share your posts inside apps like Safari. With Buffer, you don’t have to jump from one platform to another, creating posts. It helps you post the same content on multiple platforms at the same time.

If you are frequently traveling yet want to keep your pages updated, don’t underestimate Buffer.

#4. Slack

There’s nothing as fulfilling as keeping your mailbox focused. If you have a team in your business, you need to maintain a good communication pattern. You need good marketing apps that enhance your communication.

Slack will help you keep in contact with your team by making communication simple. No matter where your team members are located, you can message them and even have group conversations.

You can do all these through your email, especially if your team members are working remotely. Even in high traffic internet events, you can still serve your customers well.

Slack will help you do that and transfer it to other team members if you need to work on a document while on vacation. Slack is also a great collaboration tool for businesses working with suppliers.

#5. Facebook Pages Manager

Would you like to try an app that streamlines activities of managing your Facebook page? Facebook pages are excellent marketing platforms having the fact that most people use it.

According to statistics, over 2 billion people use Facebook actively. Many businesses are using Facebook to generate sales by reaching their ideal clients.

However, that cannot be possible without a proper marketing strategy. Marketing can be overwhelming when you do it manually. It would help if you had marketing apps for social media like Facebook Pages Manager to assist you.

You might want to learn more about the art of advertising on Facebook for better marketing results.

#6. You Tube

YouTube is the largest platform for sharing Videos in the online world today as it has over 1.8 billion active users. This means that it’s a must-have app for any serious marketer.

Whether you plan to live stream some content, share songs, or videos, YouTube is all you need.

You can upload your marketing animated videos using ideal keywords and reach as many people as possible.

The best approach in YouTube marketing is by uploading informative videos accompanying whatever you are trying to market. It would also be great if you learned some YouTube marketing skills before using this app.

Would you like to transform your marketing strategy? It’s high time for you to use different platforms to reach many people and advertise your business. But that will not be possible if you do it manually.

It would be best if you had reliable marketing apps for social media. You can try any of these apps and experience immense growth in your business.

Which marketing app do you use in your business? Let us know in the comments section.

Author Bio: 

Ellen Royce is an expert digital marketer who has a wealth of knowledge in marketing. She has had success in marketing through SEO and social media channels. She helps other marketers build their online presence by offering the latest marketing trends.

The post 6 Apps to Support Your Marketing Strategy appeared first on Tech Research Online.